Amazon 2016 cross-border online shopping trend report shows that in October 2016 on-line Amazon Prime member services significantly promoted the cross-border online shopping spending power. Users in the trial of Amazon Prime members of the service after the frequent increase in the frequency of cross-border online shopping; Amazon Prime members of the average order volume of the average transaction volume significantly higher than non-Prime members. At the same time, 2016 Amazon China consumer behavior survey shows that more than 90% of consumers after the trial of the Prime member service that will be friends or family around the recommendation of the use of Amazon Prime member services.

As of December 2016, the number of Amazon overseas active users is 23 times the beginning of the 2014 release. Category, clothing, footwear is the 2016 Amazon overseas purchase by the Chinese consumers welcome the two categories. Maternal and child and beauty makeup is particularly dazzling, respectively, by the year 2015, the first 8,9 successfully ranked in the first three positions in 2016.